It allows you to build long-lasting relationships and drive sales. Why is Email Campaign Important?Įmail marketing continues to play a pivotal role in the marketing mix in this digital age.Īs the most profitable channel for a business, email campaigns help you connect and engage with potential customers. When done right, an email newsletter campaign lets you build deeper relationships with your subscribers over time, which eventually translates into increased leads and enhanced sales for your business. The overall objectives behind an email marketing campaign are usually education, entertainment, or a potent mixture of both.

These emails could be sent in an automated fashion (in which case we call it an autoresponder sequence), or they could be sent out as a weekly or monthly newsletter blast (also called eblast). Without getting into complex definitions, let’s just say that email marketing is the process of sending emails to existing and potential customers at its most basic level.Īn email marketing campaign is a series of emails with a common end goal in mind. If you’ve been wondering what an email drip campaign is for a while, let’s clear some air around email campaigns. So, what can you do to make your email stand out from the clutter? What goes into the making of a successful email marketing campaign?Įverything you always wanted to know about creating effective email marketing campaigns but were afraid to ask-ALL answered here! What is an Email Campaign? But only some email marketing campaigns do.Įspecially given that users exchanged over 300 billion emails in all of 2020. Email marketing has an ROI of 3200% for businesses and brands.

Email campaign software for mac